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You have applied for a managerial position as a Business Development Manager in a large retail organisation.

Following shortlisting you have been asked to attend for interview. Prior to the interview you need to send in a written portfolio which will help the interview panel to establish your suitability for the post.

Task 2

You know that questions from the panel will ask for your views on certain management theories. In preparation make detailed notes which:

evaluate different leadership behaviour theories

analyse theories relating to work relationships and interactions.

Extension activities:

To gain a merit grade you must:

evaluate the relevance of organisational culture theory in developing organisational effectiveness.

LO1 AC 1.1, 1.2

2M1

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Applying Strategies to Achieve Competitive Advantage

How do business leaders know how to choose the best strategy for an organization? This question can be complex and nearly impossible to answer because there are multiple strategies that organizations can integrate, and some may work better in certain situations than others. For example, if a company produces luxury cars, it may not want to pursue a strategy that includes offering the lowest price in the market because that could be interpreted as a compromise on quality or some other aspect that consumers in that market might expect. Likewise, a company that competes in a market that is saturated with other brands of the same product might find that creating a cost-cutting strategy would allow it to be more profitable and to achieve a competitive advantage.

In this Discussion, you will play the role of consultant and will give a selected organization some recommendations for what strategic approaches they should take to achieve competitive advantage.

To prepare for this Discussion:

  • Identify an organization with which you are familiar that is in need of a change in its strategy in its pursuit of competitive advantage.

Analysis of how your selected organization can use competitive business strategies to create a competitive advantage. In your analysis, include the following:

  • Examine two strategies that the organization could take to create and sustain a competitive advantage. Explain why these strategies could be effective for the organization’s achievement of competitive advantage.
  • Devise recommendations for how the organization could implement a Blue Ocean strategy or strategic approach to achieve and sustain competitive advantage.

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Oil Changes The following data represent the cost of an oil change (in dollars) in three different geographic regions for two types of service centers. A specialty chain is an oil change facility that specializes in oil changes, while a general service station provides a wide array of services in addition to oil changes.

(a) The prices of oil changes are approximately normally distributed. Verify the requirement of equal population variances.

(b) Determine if there is significant interaction between location and service center type.

(c) If there is no significant interaction, determine whether there is significant difference in the means for the three locations. If there is no significant interaction, determine whether there is significant difference in the means for the two service center types.

(d) Draw an interaction plot of the data to support the results of parts (b) and (c).

(e) If there is significant difference in the means for the three locations, use Tukey’s test to determine which pairwise means differ using a familywise error rate of . If there is significant difference in the means for the service center type, use Tukey’s test to determine which pairwise means differ using a familywise error rate of .

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Discount Shoes and Elegant Footwear are both retail shoe companies. Both have outlets in major cities throughout the United States. Discount Shoes uses a cost leadership strategy, and Elegant Footwear uses a product differentiation strategy

Required Answer each of the following questions.

A. What differences would you expect to observe between the two companies with respect to the location and design of their stores, the types of products they sell, and the types of service they provide?

B. Compare the companies’ expected sales revenues, cost of goods sold, operating expenses, merchandise inventory, and plant assets based on the strategies they use to generate profits.

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