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As stock prices increase and companies become more cash-rich, private-equity firms such as Kohlberg Kravis Roberts (KKR) have jumped aggressively back into the business of acquiring and selling firms. Private-equity firms have unleashed a wave of new initial public offerings (IPOs). Apollo Global Management is a large private-equity firms that owns many companies. The purpose of this exercise is to give you practice identifying and evaluating the nature and role of private-equity acquisitions in Europe. Instructions Step 1 Identify the top five IPOs in Europe in the last 12 months. Step 2 Identify the top five private-equity firms in Europe. Step 3 Prepare a two-page executive summary of the nature and role of private-equity acquisitions in Europe in the last 12 months. Include your expectations over the next 12 months for this activity to increase or decrease across Europe. Give supporting rationales.

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As part of its Indigenous Education Strategic Plan, college intends to increase the participation of Indigenous learners and underrepresented groups through increased engagement and support. As a result, college is planning to recruit First Nation high school grads for next academic year.

Requirement: As a marketing communication agency, your team has been approached by the Marketing Director to design a creative brief.

Your Creative Brief should be compelling but not more than two pages in length. It should be enough to outline the goal of the piece, establish the direction and defines the audience and the message while showing the creative strategy.

Your assignment should include the following sections or bubbles:

  1. Identify the problem or issue that the advertising campaign must address. This should be looked at from the perspective of the organization who is hiring you (the “client”)

  2. Target audience(s) for this specific advertising campaign. Describe the intended target audience psychographically on ALL dimensions demonstrating your thorough understanding of the target market. A primary target persona is highly recommended.

  3. Communications or Behavioral Objectives for the campaign: Do not include strategies here (Do not confuse objectives with strategies or tactics). The objectives you want the promotion element (such as your social media campaign) to achieve are the ones you will articulate here. What behavior are you trying to effect? What communications task are you trying to achieve?

  4. Identify the Key Consumer Benefit (Unique Selling Proposition) to communicate. This may also be articulated as a Brand Positioning Statement.

  5. Creative Strategy:

    1. a) Creative Theme: focus for the entire campaign – the central message or “big

      idea”.

    2. b) What is the message appeal? – Rational, performance, emotional, humour, fear,

      lifestyle or a combination?

    3. c) What is the use of source or “spokesperson” in your strategy (i.e.: celebrities,

      ordinary person)?

    4. d) What executional techniques/framework will you use? (Remember there should

      be NO discussion of this in your brief. Just describe it briefly).

  6. Supporting Information and Requirements: Anything you think should be present in the brief to support the key messages (For e.g., it could be a research claim

    support, legal information, copyright, trademark, disclaimer information).

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In your own words, describe what EOQ is (direct quotations for the entirety of the explanation are unacceptable).
– What assumptions are made in calculating the economic order quantity?
– What production strategies should not employ an EOQ approach to ordering and why?

2. What are some key issues when implementing and operating an inventory control system?

3. “Those birds sure go through a lot of food,” Clara exclaimed as she saw the shopping list pad that had been pre-printed with the words “bird feed” at the top. She pondered a different approach to shopping for her feathered friends, reviewed her shopping records, and discovered the following. The price of bird feed has held steady at 89 cents per can. Each of the seven birds nibble their way through an average of one can per day, three hundred sixty five days a year. The price of gasoline has held constant at $3.50 per gallon and her pickup uses a gallon each way to the grocery food store. The cost to hold a can of bird feed is 10% of the unit price.

Using the information provided and the EOQ formula – determine the economic order quantity for bird feed. Round up your answer.

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Suppose firms’ marginal and average costs are constant and equal to C, and that the inverse demand curve is given by P= a-bQ, where a, b, > 0.

A) Calculate profit maximizing Q if firms are perfect competitors. B) Calculate profit maximizing Q if the market is served by a monopolist.

C) Calculate Nash Equillibrium quantities for Cournot duopolists. What is the market output?

D) Calculate Nash Equillibrium quantities for Bertrand duopolists. What is the market output?

E) Suppose now there are n identical firms in a Cournot model. Compute the Nash equillibrum quantities as a function of n. Also compute market output?

F) Show that monopoly outcome can be reproduced by setting n = 1 in (E); that the Cournot duopoly can be reproduced by setting n = 2 in (E) and that the Bertrand duopoly can be reproduced by letting n →” role=”presentation” style=”display: inline-block; line-height: 0; font-size: 16.94px; overflow-wrap: normal; word-spacing: normal; white-space: nowrap; float: none; direction: ltr; max-width: none; max-height: none; min-width: 0px; min-height: 0px; border: 0px; padding-top: 1px; padding-bottom: 1px; position: relative;”>?? INF.

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