Appendix B of this book contains a copy of the 2002 annual report of General Mills, Inc.

Required Review the annual report and write a short report in which you cover each of the following:

A. What major investing decisions did the company make from 2000 to 2002? Include decisions about disposing of as well as acquiring assets. (Hint: See note 2 to the financial statements, as well as the statement of cash flows.)

B. Evaluate the company’s growth rate for total assets and net income from 2000 to 2002. (Hint: See the six-year financial summary.)

C. Compute return on assets, asset turnover, and profit margin for the company from 2000 to 2002. Does it appear that the company has made beneficial investing decisions?

Managers can’t motivate employees. However, they can create an environment that supports motivation. *

3 points

True

False

Analytical customers tend to demand facts and enjoy speaking with a knowledgeable person about the product and the company. *

3 points

True

False

For customers to form a deep bond with a brand, they need more than just good products and services. They need to see that the brand truly cares about helping them. One way a brand can offer this type of support is by creating and sharing evergreen content that educates customers and helps them grow. *

3 points

True

False

Establishing goals alone is not sufficient. Goals must be constantly pursued so that they are accomplished. *

3 points

True

False