How McDonald is’s improving the customer’s fast-food experience

The restaurant industry is increasingly competitive and constantly changing. It is one in which businesses must compete with creativity to retain their customers and attract new ones. Service and the quality of the cuisine remain central. However, the customer experience has become one of the keys to a restaurant’s success, whether it is a traditional one or a fast-food chain. In the fast-food sector, focusing on the customer experience has become the source of innovative experiential concepts that combine both in-restaurant and online offerings. The hamburger chain McDonald’s is a great example. It is creating a memorable customer experience by complementing digital and human experiences with more fluidity, simplicity, and speed to reinforce the consumers’ attachment to the brand. Therefore, it is interesting to explore the story behind McDonald’s success, as well as the challenges it is facing and how it is adapting to the needs of today’s consumers.

Prepare your own five-year career development plan about ‘What do you intend to do professionally in the next 5 years (1^st year, 2^nd year, 3^rd year, 4^th & 5^th year)’? Your plan must be presented in time-line format (This can be done using MS Project and multiple other software). Your plan will also be assessed on the basis of how creative your timeline is. Simple timelines (a simple table of one made using word) will be marked down. Be very specific with your timeline, provide dates for when you will achieve different things mentioned in your timeline. For instance, if you mention in your timeline, you will attempt an test provide a DATE of when you will attempt that test. Also include the COSTS associated with completing different activities. Your career plan must address and consider the following items:

1. What are your career objectives? What position, field or industry do you want to work in/for? (To be answered in introductory paragraph – Max 1 page)
   • Which province in Canada and why? (This needs to be supported with job market analysis such as employment options, field attractiveness- current job openings within your field, income potential/salary rates across different provinces– I want to see a lot of statistics in here – Don’t make this section descriptive – use graphs, pie-charts, salary benchmarking tables from federal and provincial reliable sources)
     2. If you in intend to work for an organization, what are the possible promotional opportunities for career growth and what senior level position do you wish to obtain? How long will it take for you to obtain your next promotion within your field? What certificate will be needed for promotion? how many years of experience will be required for the promotion? (Again, maximum one page in writing and also included these promotions in your timeline)

More information: Curently Im persuing MBA from University Canada West, Vancouver. and my current timeline is IST.