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Healing Rate A medical researcher wanted to determine the effectiveness of coagulants on the healing rate of a razor cut on lab mice. Because healing rates of mice vary from mouse to mouse, the researcher decided to block by mouse. First, the researcher gave each mouse a local anesthesia and then made a 5-mm incision that was 2 mm deep on each mouse. He randomly selected one of the three treatments and recorded the time it took for the wound to stop bleeding (in minutes). He repeated this process two more times on each mouse and obtained the results shown.

(a) Explain how each mouse forms a block. Explain how blocking might reduce variability of time to heal.

(b) Normal probability plots for each treatment indicate that the requirement of normality is satisfied. Verify that the requirement of equal population variances for each treatment is satisfied.

(c) Is there sufficient evidence that the mean healing time is different among the three treatments at the  level of significance?

(d) If the null hypothesis from part (c) was rejected, use Tukey’s test to determine which pairwise means differ using a familywise error rate of .

(e) Based on your results for part (d), what do you conclude?

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Open the EFS data-set

a. Segment the UK population with respect to household expenditure in various goods (use expenditure variables from p600 to p612)

b. What is the optimal number of cluster according to the Ward algorithm?

c. Run a -means cluster analysis using the number of clusters chosen at point b

d. Save the cluster-membership from the k-means clustering

e. Run cluster analysis again, using a hierarchical algorithm and choosing the same number of clusters as before

f. Save the cluster-membership from the hierarchical algorithm

g. Show the averages of p600 to p612 for both clustering methods. How different are they?

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There is always room for improvement in regard to an existing vision and mission statement. A major competitor to Nestlé is Unilever. Those two firms for example produce one third of all the ice cream sold on the planet. Go to the Unilever’s website, visit the “our vision” page, and review their corporate vision statement and purpose (mission) statement. Instructions Step 1 On a separate sheet of paper, write the nine mission statement components down the left side. Step 2 Write “yes” or “no” beside each number to indicate whether you feel the Unilever mission statement has included the respective component. For any component that you record a “no,” write a good sentence to encompass that component. Step 3 Turn your paper in to your instructor for a grade. Step 4 Write a new and improved vision statement for Unilever

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Identify who makes the decision to invite students to an online student community like those offered by Differ (e.g., student support manager, student induction manager, university principals, student unions) and suggest the best ways to reach the decision-makers and present them with information about the solution. Because it will likely be a niche B2B segment, mass advertising like TV may not be an optimal promotion method. Rather, professional mailing lists, direct mailing, or highly targeted promotion via social media and professional associations or personal meetings with target organization representatives may be more viable and cost effective. Try to not only identify the general channels, but also research and provide the specifics. For example, do not simply recommend professional email distribution lists, targeted social media campaigns, or professional associations as a way to reach the decision-makers (such as LinkedIn network, etc.). Find out the actual email distribution lists and research how one can send out a promotional message to its recipients; suggest which social media allow for sending information directly to the decision-makers and how exactly this could be done; or which professional associations or conferences the decision-makers belong or go to. That is, provide names, addresses, prices, and exact steps that need to be taken to send out the message via this channel.

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