Task: Provide a critical self-reflection of the process of completing

For completing this Task successfully, you must summarize all the academic
knowledge you receive from the module’s content and professional benefits
you received while critically analysed the case study/company selected
including strategic implications and strategic business issues, during the
development of summative assignment which is a Case Study on Nike

Which covers all the Strategy and Every thing which is Nike using
The indicators of a good reflection are:
• It is personal to you
• It is clear how the learning relates to your role or prepares for
a future role
• It outlines the content and method of the learning activity
• It describes how your knowledge, skills and attributes have
developed as a result of the learning activity.
• It identifies any further gaps or learning you did not cover and
how you might fill these.
• It describes how your current practice might change as a result
• It indicates how you will use knowledge acquired for your career
benefit

Dole: Analyzing the Marketing Environment

Read the overview below and complete the activities that follow.

Information is power speaks to the importance of good information in decision making. Companies realize the right information at the right time and in the right format is essential for decision makers. Dole is constantly analyzing the environment to make sure their marketing message is on target. As the video plays, answer the questions that appear.

This activity is important because marketing managers need to be aware of changes in the external environment that may represent new opportunities or threats for the organization. In particular, marketing managers need to be able to recognize and understand shifts in consumer attitudes and preferences in order to develop new marketing strategies that are well adapted to changing conditions. Effective market research can enable marketing managers to identify and understand changing conditions and determine how effective potential marketing strategies under consideration might be.

The goal of this exercise is to demonstrate an understanding of the market research process and different sources of information relevant to marketing by considering the application of concepts related to both in the context of a company-specific example.

Marketers are usually the ones entrusted with scanning the environment for changes that might affect the organization. As a result, creating procedures that collect, analyze, and access relevant information is a critical part of marketing management. Staying connected to the business environment is no longer optional. Success is based, in part, on both the quality and quantity of information available to management. As a result, most companies engage in collecting, analyzing, and storing data from the macro environment on a continuous basis known as marketing intelligence.

Click the? button to watch the video. Then, answer the questions that follow.

Customers tend to value _____________ over nutrition.

Multiple Choice

• simplicity

• convenience

• difficulty

• expediency