Analyze how Netflix competes with similar companies..
Option 1: Three Circles Paper
Referring to Cases 27 and 28 in your textbook, Netflix, Inc. and Netflix, and using the three circles analysis, describe Netflixâ€™s competitive strategy. In a 3- to 4-page paper, analyze how Netflix competes with similar companies, as follows:
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- The first circle represents the teamâ€™s consensus of what the most important customer segments need or want from the product or service.
- The second circle represents the teamâ€™s view of how customers perceive the companyâ€™s offerings.
- The third circle represents the strategistsâ€™ view(s) of how customers perceive the offerings of the companyâ€™s competitors.
- Describe how 1, 2, and 3 are particularly important for asking questions about the companyâ€™s competitive advantage.
Include a title page and reference page, and follow APA format according to the CSU-Global Guide to Writing and APA Requirements. Use outside academic sources other than the textbook, course materials, or other information provided as part of the course materials. The CSU-Global Library is a good place to find these resources. Be sure to use in-text citations.