dolution

An inside look at Bank of America’s customer experience

The evolution of the financial marketplace has led to a need for companies to revise their strategies. Bank of America (BofA) is one of the best-known banks that recognizes the importance of using digital technology to improve the banking experience. For BofA, the consumer should be at the center of all decisions. Consumers should be driving the business by their wishes, and the company should find solutions to their problems. To achieve this, the company relies heavily on a marketing strategy that includes both the human and technology. Bank of America is then adapting to the digital and experiential era. This does not mean that the technology will replace humans (there is a need for both) but will transform the possibilities. Therefore, it is essential to understand the story and the rise of Bank of America as well as the way it is elevating the customer experience to differentiate itself from its competitors.