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Manas Market Research Solutions (MMRS) Pvt. Ltd. is a five-year-old company providing a full range of market research and data-analysis solutions to clients within and outside India. The specific services off ered by MMRS include research design, survey programming, data collection, project management, data processing and analysis and research report preparation. Within a short span of five years, MMRS has created a reputation for itself in the market. It is known for its comprehensive research capabilities, proactive client service and accurate and actionable results.
MMRS evolved itself as a state-of-the-art research unit with advanced technology, sophisticated tools, experienced and talented experts, technocrats, data analysts and professionals. The company management, though satisfied with the internal strengths, is somehow not satisfied with the company’s performance in business. The management strongly feels that the company potential is yet to be exploited completely. It has not earnta distinctive place in terms of value creation and delivery in the minds of prospective buyers. The management of the company is convinced that product management is the area that needs immediate attention. The management aims to remedy the situation at the earliest.
To achieve this, it has identified innovation and high-quality performance as critical to its longterm success. Aware of the fact that the market is highly competitive and the needs of the clients are dynamic and ever-changing, MMRS knows that sticking to the conventional track of research process will not help it attain its long-term goals. To achieve its goals, MMRS has to have a system to develop new service products in a systematic and organized manner so that it can implement a dynamic product mix.
1. Do you agree that the company management’s assessment is right?
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Order Paper Now2. What should be the management system for new service development in this case?
3. How to make the product mix of the company dynamic?
4. What action programme do you suggest the management to solve the problem?
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