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WHAT IS MANAGEMENT?

What is an organization and what is management? The 4 steps of the Management process Managerial Roles and Skills
Levels of Management

Evolution of Management

THE BUSINESS ENVIRONMENT, THE INTERNAL ENVIRONMENT, ORGANIZATIONAL CULTURE, GLOBALIZATION, AND BUSINESS ETHICS

MACROENVIRONMENT: The country or regiono The PESTEL Analysis

The Porter’s 5Forces Model
o MICROENVIRONMENT: The industry or sector

The internal environment: The company
o Factors that define the Internal Environmento Mission, Vision and Values
o The SWOT Analysis

The organizational culture
Globalization in the organizations
Individual and Managerial ethics in Organizations Emerging ethical issues
Corporate Social Responsibility

DECISION MAKING & PLANNING// STRATEGY & PLANNING – TOOLS FOR THE FUTURE

Foundations of Planning
The Strategic Management
Business Strategies: Corporate, Competition

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