dolution

Effective branding is critical to the success of a product or service. One basic benefit of branding is that it creates promotional parity. 0 creates a basis for effective packaging. O allows manufacturers to capitalize on promotional expenditures. O reduces the need for product line depth. O provides a way for a firm to differentiate its product offerings from competitors. Question 64 10 pts Price is one of the key elements of the marketing mix. Which of the statements about price is true? O Prices only have an indirect impact on a firm’s bottom line. Historically, price has had the least perceptible impact on buyer choice. Price is the least flexible element in the marketing mix. Price is the sum of all the values that customers give up to gain the benefits of having a product. Unlike product features and channel commitments, prices cannot be changed quickly.